When I wrote this I was in Miami, I had just reflected on a 45k launch I had had in January and was so happy – So just for you I decided to use some of the amazing energy I was feeling and reveal my secrets of this 45k launch .
So i’ve broken down how I did my launch and I will be sharing 5 of the biggest tips and steps which lead to that being one of my biggest launches to date.
Understanding what your audience needs is well and good but if you audience needs something that you can’t train them or something you can’t coach them around then that’s not giving your audience what they need or allowing you the chance of meeting your soul mate clients and enjoying coaching them, creating a life and business that works in harmony and that you love rather than living to your run your business.
This is one side and then the other side is what’s in your zone of genius and the sweet spot is what lies in the middle. That’s really going to come across to your audience, because when you are genuinely so passionate and knowledgeable about what you do they are going to be able to feel that within your energy when you share that is going to be really really magnetic.
I always think of launches as a bit of a curve in terms of energy. So when you start your launch and you’ve just launched a new product or programme that you are so passionate about your energy is high you bring everyone into it and you get an initial influx of interest and everyone is like ah amazing. And then slowly in the middle of the launch things start to calm down and this is where you really need to manage your energy.
So, at this point you want to be noticing what happens to your energy as you move through different stages of the launches and really managing that and if you know you might suffer that energy dip because so many launches do you need to be putting in place and finding the tools that support you through that.
Then you will be prepared for the energy to come back up again for the end of the launch. This is especially important for having energy for all those last minute action takers.
Support can look like lots of different things. The obvious one is a coach, I’m a coach obviously I’m going to say that, but it’s not just something that I say it’s something that I actually use in my own business and my own launches, I really make sure I’ve got someone guiding me who has been there before and that really helps me shortcut the struggle and expand the results.
But it also means support in other areas, so if you are energetically giving yourself to a launch and you are in that launch mode, how can you make sure other areas of your life are supported.
Maybe it means having energetic support be it through a reiki healer or a masseuse. Think what support would help you show up as your best through the launch period, because that energy is magnetic and people are going to feel it.
This is a big one and this applies not just to launches but also so much in selling. If I was on a discovery call with a soul mate client and I was listing my qualifications and studies. They would understand, they would appreciate it but they would want to understand how does that translate into shift and changes into their own life, people want to know what transformation they want to create and quite frankly if you want that transformation you don’t really care what the tools are involved unless there’s something, completely unethical or immoral you don’t care if its a mix of CBT and hypnotherapy you care about the results.
So you want to be focusing on the actual transformation you can give your clients through whatever product or service you are selling throughout your launch not just through the launch but throughout your business rather than just constantly focusing on the tools.
With this what you want to do is look at your launches and have fun with them. You want to experiment with them, look at what works really well, what speaks to your audience, what converts, what helps coach them to the point of what is going to help you get results and alternatively what is not working – those are the things you want to tweak.
If it’s working, repeat. This is what has helped me build my launch time after time.
I think my first launch was around 6k and I was blown away by it so to be closing a 45k launch less than a year later shows that using these five steps really does work for you.
So yes, I hope that was helpful. Please let me know your biggest takeaways and what you are going to work on. Sending you a big dose of amazing energy for the rest of the day.
Love & Light,
You can also contact me or join us on Instagram – @iamalexandriamaria
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I'm a recovered perfectionist. breakdown survivor, corporate escapee and now, an empowerment coach & business mentor.
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