4 years ago, I caught a glimpse of what I *really* wanted to do with my life and realized my reality was miles away from that vision. Determined to fix the misalignment, I ditched my demanding 9 to 5, got clear on my purpose and courageously took the quantum leap towards expansion.
Now, I work with ambitious babes like you to find clarity and get you where you need to be.
Just a few years back, I was what others saw as the epitome of the ‘got my sh*t together’ girl. I had a stable job, a great partner, a gorgeous flat and a bustling social life. I was working hard and my goal list was full of ticks in all the right boxes.
Or so I thought.
On a once-in-a-lifetime work trip to NYC and while playing into the perfect role I created for myself, I realized that I wasn’t enjoying anything that normally excited me. The fancy restaurants had lost their appeal, the shopping sprees had stopped satiating, the champagne and salaries weren’t sitting like they used to. It all just wasn’t it anymore.
This dissatisfaction was something I felt all along but was suddenly forced to face head on.
18 months and a monumental breakdown later… I pulled the escape cord. I realized in a flash that I was really out of touch with my desires, I had forgotten what I was passionate about and what it was that I truly enjoyed doing. I felt anxious, stressed, sleep deprived and propped up by wine and carb binges.
Now that I knew I had to change, nothing could keep back from my transformation. To prove I could do it all, I left my corporate job & started my own health food brand.
I threw myself into my new business and grew to find my creation on the shelves of Ocado, Selfridges and Whole Foods. I was even interviewed on BBC World Service. I was proud of myself but I had to face the truth once again: I felt even more burnt out and unhappy.
I realized that I’d left the anxiety, stress and sleep deprivation of the corporate world for the anxiety, stress and sleep deprivation - entrepreneur edition.
So what happened? I bailed out and flew halfway around the world. I stood in the mirror and faced my perfectionism head on. I confronted my mental blocks and stripped back the layers of ‘shoulds’ and ‘musts’ to reveal my soul desires.
I started to listen within.
I heard my higher self speak.
This time, I knew what I had to do. I trained as a coach and watched as the colour came back into my life.
The flame in my heart rekindled as I started to travel the world once more, no longer bound by my so-called perfect life. Finding my soulmate clients and other soul-led coaches helped me unleash my fullest expression and step into my power.
I know because I tried throwing everything at it only to discover that what I really sought to uncover was my inner abundance and soulwork.
My experience taught me that unless you align your power with what your soul truly wants, you’re bound to go in circles and reach new plateaus of dissatisfaction and confusion.
With my knowledge and training as a transformational coach and business mentor, I now help other ambitious women manifest the abundance they desire and build incredible empires in a soulful way. Using my proven methods of success, I guide women as they transform their mindset and business and unleash breakthroughs, milestones and new levels of abundance.
My mission is a simple one: to empower women to unleash their fullest potential and create the life and business of their dreams. I want you beside me on that beach in Costa Rica, Tulum or Miami sipping mimosas over brunch.
A total powerhouse! alex has both the strategic knowledge on building a business and also an amazing intuitive nature where she makes you feel supported every step of the way!
Supportive, energized, encouraging, positive knowledgeable
Supportive, expert, motivating, caring, empathetic, inspiring, bosse babe, Bad ass b*tch, super star
someone who leads from the front, as she practices what she preaches in her own successful business. she has an uncanny knack for spotting energy & mindset blocks and is great at guiding you through your tough spots in a non-judgemental manner. alex's support is compassionate but tough so you fel supported but held to account; a rare combination and a gem of a person!
a soul angel
knowledgeable, strong, kind coach and epic business woman
A total queen. my biggest cheerleader, and a real life, no bs inspiration to prove that Expansion and abundance is possible! she's the perfect balance of strategy and manifestation which i love
Totally inspirational, supportive and subject matter expert
approachable, supportive, very inspiring, wonderful mentor!
Tea & Sunshine
Becoming a Business Coach